The Cakeologist

Welcome to Tête de Gâteau, a bespoke cake business located in West London, founded and led by Hina Urooj. As a passionate entrepreneur and skilled, self-taught cake artist, I specialize in creating exquisite wedding cakes that marry modern design with intricate detailing. Since establishing Tête de Gâteau in 2018, I have been committed to crafting edible masterpieces that make life’s special occasions truly unforgettable.

Serving clients across London and surrounding areas, Tête de Gâteau offers wedding cake delivery within this region for an additional fee, while celebration cakes are available exclusively for pickup.

Inspired by my family life as a mother of four, I infuse warmth and creativity into each cake, a journey that began in my home kitchen and evolved through years of dedicated experimentation and an enduring love for baking. Today, Tête de Gâteau is recognized for its distinctive flavours, visually stunning aesthetics, and the trust it has earned from couples seeking the ideal centrepiece for their celebrations.

Driven by a commitment to quality and innovation, I strive to bring my clients’ visions to life, ensuring every creation is more than just a dessert but an experience. Through Tête de Gâteau, I am honoured to share my passion for baking, while balancing the joys and challenges of motherhood, and I hope to inspire others with this journey of creativity and resilience.